“10 Ways to Write More Effective Ads” is a superb piece of work. It is brief (27 pages) and coherent, and it serves as a handy guide to 10 key rules of copywriting. These are:

• Focus on Them, Not You
• Emphasise Benefits, Not Features
• Push Their Emotional Hot Buttons
• Incorporate Proof and Believability
• The Unique Selling Proposition (USP)
• The Headline
• The More You Tell, The More You Sell
• Write To Be Scanned
• The Structure of AIDAS
• Use Takeaway Selling To Increase The Urgency

If you enter your Name and Email Address in the simple form below, I’ll email you the download link for this excellent resource. You’ll also be added to my alert list, which will let you know when something new happens on my blog.