I went to the local mall today to enquire about a 3G wireless card for the company I work for (the day-job). When I got to the entrance of the store, there were about 6 or 7 sales people standing there, presumably waiting to pounce on the next potential customer. (more…)

Tellman Knudson calls copywriting a ‘leverageable skill’. What he means is that you can improve the performance of your sales letter, website or email messages, simply by improving your advertising copy. For instance, just changing a headline can make a massive difference to your sales or click-throughs, which directly affects your bottom line. (more…)